Sooner or later everybody has to do it. You have an event that you need to promote and you don't have time to hire somebody. You need a flyer or postcard to put on social media, your website and to handout in person. You're going to have to make it yourself.
Before you start, make sure you avoid these 3 common no-nos of creating do-it-yourself promotional designs:
1. Using more than 2 fonts.
Pick 2 fonts and stick with them. Use different sizes, weights and italics to improve the readability of your content. Make sure your two fonts are different enough that there's significant contrast between them. And for the love of all that is good in this world, please don't use Papyrus.
2. Using photos and/or graphics pulled from Google Images.
This mistake can actually get you in real trouble. When you pull a picture or graphic from Google Images, you don't know where that image is coming from. Just do a quick search and you'll find all kinds of stories of people who got sued for using things they pulled from Google Images. Make sure that anything you use is either original or you have a license to use it. You may not think it's a big deal to just copy and paste a picture for your event, but it could cost you upwards of $8,000 or more.
3. Using copious amounts of text.
You may feel like you need to put every single detail of your event into your design, but you don't. Too much text makes designs hard to digest. If you're promoting an event, only include text that is ABSOLUTELY NECESSARY for people to know. If it's going to be posted on social media, you can include a more detailed description of the event in the post, or on a landing page on your website. It doesn't need to all be on the flyer.
The underlying principle of great event promos: KEEP IT SIMPLE. Many people get caught up in using too many fonts, too many graphics and too much text. Keep it simple, stay away from these common mistakes and you will be well on your way to creating an effective promo for your event!