Branding 101: Ask. Great. Questions.

Recently I was on a short brand strategy call with a client. When we were finishing the call, she commented on how helpful our chat had been, and I responded by telling her that she did all the work - I just asked some questions. Really, that's all I did. What I did wasn't difficult, but it was incredibly helpful for this business owner, which got me thinking:

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3 Signs You Might Just Need to Hire a Designer

When you start your own business you inevitably find yourself doing every aspect of running it. You learn just enough Wordpress, Quickbooks, Photoshop, social media, sales techniques, etc etc etc to get your business up and running with all the essentials you need. It can be empowering at times, you feel like you can do it all on your own and you don't need to spend a bunch of cash to hire other people to help you. Disclaimer: that feeling usually lasts for approximately 30 seconds (I've been timing this for myself) and then you realize that you have ZERO interest in doing [insert your own worst-favorite-business-task here] for half your day every day.

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Am I a Fraud? Battling Impostor Syndrome

Recently I've been reading a lot about Impostor Syndrome. The theory of Impostor Syndrome refers to "high-achieving individuals marked by an inability to internalize their accomplishments and a persistent fear of being exposed as 'fraud'."

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3 Major No-Nos of DIY Event Promos

Sooner or later everybody has to do it. You have an event that you need to promote and you don't have time to hire somebody. You need a flyer or postcard to put on social media, your website and to handout in person. You're going to have to make it yourself.

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Super Practical Pros & Cons of Starting Your Own Business

If you're thinking about starting your own business (or becoming a freelancer), you've probably thought either "This is going to be so awesome!" or "This is absolutely terrifying how am I ever going to do this?!" or if you're like me you've thought both almost simultaneously. 

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