When I was 12, my dad came home from a business trip with a cleanly shaved face. This was not normal. My dad had had a mustache for the last 20 years, and I had never in my life seen him any differently. I knew it was coming, he had told us that he decided to shave it, but I still cried when I saw him, and I had a hard time going near him for a couple days. He was the same great guy he'd always been, but he looked so different that it was hard for me to adjust.Read More
Recently I was on a short brand strategy call with a client. When we were finishing the call, she commented on how helpful our chat had been, and I responded by telling her that she did all the work - I just asked some questions. Really, that's all I did. What I did wasn't difficult, but it was incredibly helpful for this business owner, which got me thinking:Read More
It's newsletter season!!! (cue the moans...) Every May and December my mailbox (both physical and electronic) floods with somewhere between 30-50 newsletters from people all over the world. And I'm not mad about it. I love hearing about what my friends are doing and the stories of how they are impacting those around them.Read More
When you start your own business you inevitably find yourself doing every aspect of running it. You learn just enough Wordpress, Quickbooks, Photoshop, social media, sales techniques, etc etc etc to get your business up and running with all the essentials you need. It can be empowering at times, you feel like you can do it all on your own and you don't need to spend a bunch of cash to hire other people to help you. Disclaimer: that feeling usually lasts for approximately 30 seconds (I've been timing this for myself) and then you realize that you have ZERO interest in doing [insert your own worst-favorite-business-task here] for half your day every day.Read More
This past weekend I got back from a ten day vacation in Colorado with my husband. Disclaimer: this post will probably contain about 50% what I learned about networking while there, and 50% me shamelessly bragging about how great the trip was. Just thought I should be honest.Read More
It's election season (who knew!), so I thought I'd get in on the action here with my own scorching critique of each candidate ...Read More
Recently I've been reading a lot about Impostor Syndrome. The theory of Impostor Syndrome refers to "high-achieving individuals marked by an inability to internalize their accomplishments and a persistent fear of being exposed as 'fraud'."Read More
Sooner or later everybody has to do it. You have an event that you need to promote and you don't have time to hire somebody. You need a flyer or postcard to put on social media, your website and to handout in person. You're going to have to make it yourself.Read More
If you're thinking about starting your own business (or becoming a freelancer), you've probably thought either "This is going to be so awesome!" or "This is absolutely terrifying how am I ever going to do this?!" or if you're like me you've thought both almost simultaneously.Read More
When someone decides to start a small business, the (ever-so-simplified-for-this-post) process typically looks something like this: You have a concept for a product or service that you think could work as a business - let's say it's a quaint coffee shop on Main Street: Mochas on Main.Read More
When I started to dive into the freelance graphic design world, I had no idea what I was doing. And I mean I really had no idea what I was doing. Thank God for the internet.Read More
I've just had a great initial branding meeting with a client. We processed through their vision, mission and who they want their brand to be. We've talked about some potential concepts for their logo/brand and how that might play out for their overall brand identity.
But there's an elephant in the room.Read More
Yesterday I attended a meetup for the Hartford Independent Creative Club. A guy named Michael from 710 Studios gave an excellent presentation on inbound marketing.
If you're like me (a n00b in the entrepreneurial world), you've probably heard this term "inbound marketing" getting thrown around.Read More